INHERIT is a 4 year project that aims to conserve and valorise natural heritage in MED coastal and maritime tourist destinations, alleviating the adverse effects of overcapacity tourism in these areas through the promotion of sustainable tourism. The project will test and deploy a new approach in promoting  sustainable tourism that includes:

• A novel mix of measures (e.g. ICZM-MSP integration, “bottom-up” waste management initiatives) to protect its natural heritage from mass tourism effects (excess construction & waste, desertification-erosion, exceeded capacity of specific destinations, tourism seasonality);
• A strategy of transnational cooperation to form a network of MED areas, namely INHERITURA areas, which will prioritise the enhanced protection of their natural heritage as an asset to develop sustainable tourism activities (e.g. sea caving in the MED, MED inland tourism itineraries, remote islands activities) and to ensure responsible development.

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