“Rethinking Tourism B2B event" in Croatia related to sustainable tourism

Croatian Chamber of Economy (Zadar County Chamber) organized an online international B2B webinar/meeting “Rethinking Tourism B2B event” on the 7th and the 8th October with the main topic of sustainable tourism.

The basic goal of the concept of sustainable tourism development is to improve the quality of life and preserve the socio-cultural identity of the local community. Tourism can be an opportunity to protect nature, but also to create a sustainable local economy which increases the quality of life and business of the local population (excellent projects on Lastovo and Kornati are examples of nature and tourism coexistence - where revenues remain with the local community, tourists contribute to nature protection, and the negative impact of tourism on nature is far within the limits of sustainability).

Mass tourism is a threat to protected areas, but tourism and the protection of natural areas can work together. It is important that the tourism product is economically viable and sustainable.Sustainable tourism development has become one of the most important topic in Croatia as a new tourism development strategy. The mass tourism, places  and seas full of garbage are not sustainable.

Croatia takes care of its most valuable resources – space and environment and connects blue and green Croatia through tourism. Without sustainable development there is no future for tourism. Sustainable tourism, especially during the Covid pandemic, has proved to be an imperative in future tourism development. Sustainable tourism is defined by UNWTO as tourism that fully takes into account current and future economic, social and environmental impacts, taking care of the needs of visitors, sectors, the environment and the destination. It should make optimal use of environmental resources that are a key element of tourism development, retaining essential ecological processes and helping to protect natural heritage and biodiversity as well as to respect the socio-cultural authenticity of the destination, preserve cultural heritage and traditional values, contribute to intercultural understanding and tolerance, and ensure that economic activities are sustainable.